What exactly is a chatbot?

As the name implies, chatbots are computer programs that replicate human discussions – whether on a website, via a messaging app, or through a virtual assistant. With today’s customers demanding immediacy and personalization from brands, the adoption of chatbots as a communication channel has become important for corporate growth.

Chatbots, in their simplest form, can be designed to respond to specific, frequently requested queries, making it simple to communicate with visitors. On the other hand, chatbots powered by artificial intelligence (AI) can learn from user behavior and prior agent interactions in order to forecast visitor behavior and provide pertinent information. Chatbots can assist in automating interactions and providing immediate access to sales, marketing, and customer care departments.

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